Your work speaks for itself. HootBiz makes sure people hear it.
Independent stylists, lash techs, nail artists, and barbers build their book with one profile that does it all.
Going independent means the clients follow you, not the salon, and that means your personal brand is the business. Instagram alone will not cut it: the algorithm buries you, and followers are not a client list you own. HootBiz gives you a professional home base, an email list that belongs to you, and reviews that fill your chair.
Your portfolio, working for you.
Post your best work as Hoots and it reaches your email list, your public profile, and search results. Not just whoever the algorithm allows.
An email list you own.
Clients subscribe right from your profile. Announce openings, promos, and new services directly to their inbox.
Reviews that fill the chair.
Automated review requests after every appointment build the five-star reputation that makes new clients book without hesitation.
How It Works for an Independent Stylist
Monday, your day off, you post a Hoot: a color transformation from last week and a note that two Thursday slots opened up. Your subscribers (past clients who signed up from your profile) see it in their inbox, and both slots book by dinner, no algorithm involved. Each finished appointment that week triggers a review request; the stars stack up on your profile next to your Google rating. A bride-to-be searching for stylists finds the profile, scrolls a portfolio of real results and sixty reviews, and inquires about wedding services through your form. She lands in your pipeline under "consults."
Replace Your Beauty Business Stack
| Tool you may be paying for | Typical cost | In HootBiz |
|---|---|---|
| Link-in-bio (Linktree Pro) | $5–9/mo | Included |
| Email marketing | $12–30/mo | Included |
| Review tool | $25–75/mo | Included |
| Client book / CRM | $15–30/mo | Included |
| Total | $57–144/mo | $25/mo flat |
Frequently Asked Questions
Ready to grow with HootBiz?
Claim your profile and own your audience. $25/month, everything included.